Susan Placek, Owner of THE CREATIVE IDEA SHOP
The famous question, "Got Milk?" has already been dropped early in 2014 by the dairy industry to be replaced by "Milk Life", and obviously that's not done to keep the slogan fresh but a sign of despair and an ongoing rescue operation by the U.S. diary giants to save their cash cow and to gain back ground, preventing what can't be denied anymore: Milk sales are going downhill.
More and more consumers are not drawn to the white mustache anymore and are turning their backs on fluid milk. Whether that decision is based on lactose intolerance or compassion with the animals (also known as "cultural changes"), clearly, a segment of those who make a living based on the extortion of sentient living beings and their bodily fluids is getting worried.
More and more consumers are not drawn to the white mustache anymore and are turning their backs on fluid milk. Whether that decision is based on lactose intolerance or compassion with the animals (also known as "cultural changes"), clearly, a segment of those who make a living based on the extortion of sentient living beings and their bodily fluids is getting worried.
| While the decline of milk sales in 2011 and 2012 was the highest in more than a decade, 2013 was even worse than the previous three years. The trend of switching from milk to other beverages or non-dairy milks isn't new at all, in fact it started almost 40 years ago but the latest numbers speak for themselves. The credit clearly goes to a rapidly growing world wide community of people, activists, bloggers, scientists, doctors, organizations, groups and every day social net workers who dedicate their time and hard work to raise awareness, and to educate the masses about the negative and severe health effect dairies can have on the human body, undermining the dairy industry's decades old brain washing strategies while exposing the ugly and cruel truth behind the "Happy Cow" fairy tale. There is really nothing white about milk. | 
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What used to be considered "fake food for weirdos" turns out to be the future real food for real people. Soy milk has gotten company and today store shelves are filled with a variety of nut milks (almond, hazelnut, coconut and cashew) as well as rice milk and hemp milk, and making nut milks at home is as easy as brewing coffee.
WhiteWave Foods Co. - a daughter company of the traditional 90-year-old dairy company Dean Foods Co. - manufacturing plant-based foods and beverages, reported 62% profit increase during the past 12 month.
"Getting drinkers back in the barn won't be easy. "It is going to be tough to buck the trend of declining consumption of [cow] milk in the U.S.," says Ryan Oksenhendler, an analyst with Arlon Group LLC, a New York-based fund manager that owns WhiteWave shares. He says shoppers quitting cow milk and embracing soy, almond and coconut milks are feeding WhiteWave's gains." (1)
WhiteWave Foods Co. - a daughter company of the traditional 90-year-old dairy company Dean Foods Co. - manufacturing plant-based foods and beverages, reported 62% profit increase during the past 12 month.
"Getting drinkers back in the barn won't be easy. "It is going to be tough to buck the trend of declining consumption of [cow] milk in the U.S.," says Ryan Oksenhendler, an analyst with Arlon Group LLC, a New York-based fund manager that owns WhiteWave shares. He says shoppers quitting cow milk and embracing soy, almond and coconut milks are feeding WhiteWave's gains." (1)
And who needs dairy milk for calcium when so much plant based calcium is available to us, always has been. Slowly people begin to realize the irony that even gallons of cow milk consumed daily does not prevent osteoporosis from happening; it isn’t a lack of dietary calcium causing the weakening process of the bones but in reality the excess of animal protein taken in, which leaches calcium from the bones.
The liberation process is well on its way - for the animals,
for the planet and for human kind.
for the planet and for human kind.
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